Article
25 Jun
2024

Press Release: The Virtual Forge has formed a strategic partnership with Lineup Polo.

The Virtual Forge proudly announces it has formed a strategic partnership with Lineup Polo, an innovative sports-technology business.
Paula Ferreira
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2
min read
press-release-the-virtual-forge-has-formed-a-strategic-partnership-with-lineup-polo

FOR IMMEDIATE RELEASE

June 25, 2024

The Virtual Forge has formed a strategic partnership with Lineup Polo.

[Bath, United Kingdom] — The Virtual Forge proudly announces it has formed a strategic partnership with Lineup Polo, an innovative sports-technology business. Founders Alice Walsh and Rosanna Tuck have developed a unique global scoring system for Polo, filling a gap in the market. With the creation of a payments platform for sponsorships, services, and equipment, Lineup Polo has the potential to revolutionise the sport. The Virtual Forge co-CEO, Garrett Doyle, also invested in Lineup Polo and joined as a Non-Executive Director.

“We are excited about our strategic partnership with Lineup Polo, which includes an investment of technical capabilities as well as funding. We have been impressed with the leadership team of Alice and Rosanna and the opportunity within the Polo sector, as well as the Sports technology sector as a whole,” says Doyle. “The Virtual Forge has a tradition in supporting new and developing businesses alongside our global customers. Our collaboration with Lineup Polo underscores our commitment to fostering innovation and growth in diverse sectors."

The goal was to conduct a full User Experience (UX) review of the existing website and propose updates and improvements to improve the reach for the four target demographics. The Virtual Forge performed a full site redesign and new website build in addition to refreshing their existing brand, bringing in new elements to elevate the brand's visibility and professionalism. The design was brought to life in an XD Prototype for review prior to a full build out on the Webflow platform. It is a fully responsive site, and Lineup Polo is very happy with the look and feel, right down to mobile devices.

In addition to the website redesign and build, The Virtual Forge provided project management, testing, and DevOps services. A refreshed website was launched May 2024. The Virtual Forge and Lineup Polo are well positioned to usher in a new era of technological advancement and user-centric design in the realm of Polo, setting the stage for a new era of the sport.

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