The story of any product development is the story of data, of understanding what you want to achieve, and what you need to know to achieve it. Building those pipelines, grappling with that data and answering those questions is why Matt loves what he does, and has done for over 30 years.

He has worked with companies as diverse as the BBC, NHS, Jaguar Land Rover and Adobe, as well as small product teams, and they all have two things in common - the need for insight from data, and the need to build, often faster and faster.

Garrett was born in the north of Canada in Labrador city in the province of Newfoundland and Labrador. He graduated from the memorial university of Newfoundland with the intention to be a lawyer. A years backpacking trip to Europe led to a 20 year diversion into business development in the creative Apple market and software markets that resulted in Garrett running his first business in 1997. Since 1997 Garrett has run several high profile IT businesses with an increased focus on creativity and innovation. Garrett is the Co-CEO and Commercial Director of The Virtual Forge, a Director for our sister company, Dreamtek, and he also holds several non-executive partnerships.

Roger joined The Virtual Forge in June 2014. With over 20 years in the IT industry, his experience spans sectors, from Government/NATO development projects to family history data acquisition and most areas in between. Over his career, he has had a exposure to a wide and diverse range of technologies. Being a part of the Virtual Forge team, offers the opportunity to work on many and varying development projects across a range of business sectors. Outside of work, Roger spends time helping his wife, Tania, with her horses, both on and off the ground. More recently, Roger has taken to the skies and is undergoing the final elements of gaining his Private Pilot's Licence for light aircraft.

With nearly 20 years experience building and managing teams within the media and AV industries, James brings a wealth of knowledge and customer service skills to the Virtual Forge Helpdesk. Having worked extensively with many major worldwide events within startup companies all the way through to international corporates, James has developed a wide range of effective problem solving weaponry ensuring the VF customer journey is as rewarding and as smooth as possible.

Luzia is enthusiastic and a genuine believer in team spirit. It gives her goosebumps to think how exciting is it to successfully deliver a project, where all parties collaborate to achieve the same goal. Her experience in different areas such as the Automotive and Oil & Gas industries gives her the expertise to efficiently plan, implement, monitor and control a project. In her current role, her main responsibility is to keep everyone connected and informed to ensure high-quality products are delivered in a predictable way. The key to Luzia's success is effective relationship management and a mindset for continuous improvement. When not at work she enjoys travelling to see the world, meeting new people and getting involved in creative activities.

Dave has been in IT for over 15 years, spending 10 of those as a Software Developer. Coding mainly in PHP, JavaScript and ActionScript he has worked on a variety of projects on differing scales and across different target markets. From building online local business search engine at Denton's Web, reporting system for an application showcased on Sky Country to dairy farming applications used by the top large animal veterinarian practices in the United Kingdom.

A sharp, driven finance professional with over 15 years of proven experience in finance and business operations. Enthusiastic in approaching organisation wide challenges from many angles and utilising financial expertise to deliver effective solutions. Collaborative and hands-on management style with strong leadership instincts and ability to excel independently. Specialised ability to design tools for greater efficiency and profitability. Experienced in procurement, and proficient in gaining government grants (R&D Strategy) and private funding streams through venture capital organisations and dealing with shares equity negotiations. Spare time activities include travel, music and spending time with the family.

Michael has been an application developer for over 20 years and has recently returned from 15 years working in the financial industry in Hong Kong. Experienced in both RAD and strategic development his key skills are Python, C# and Excel VBA and has particular interest in integrating development platforms and migrating old technologies to new.

Anita has over twenty five years experience in IT, Network and Telecommunications Industries. Over this time she has acquired and developed skills in business analysis and project management on a number of significant hardware and software projects. With extensive experience on various system consolidation projects which includes project initiation, requirements gathering, data migration and implementation. In February 2015 Anita joined The Virtual Forge team as Project Manager working on multiple projects in the automotive industry and has since progressed into leading the Project Management Office.

Dimitris (Dim) is from Thessaloniki in Greece, he is currently living in Bristol and is a senior designer at the Virtual Forge. He has been working for both agencies and as a freelance web and graphic designer on a global scale, designing websites, apps, web and print media for a wide spectrum of clients on both national and international market levels (e.g. tourism, retail, entertainment). When he is not brainstorming wacky ideas, he is binging on all the latest films and tv shows, discovering places around the world, worshipping “suede” and posting photos of every little thing that catches his eye on Instagram.

Pete is a member of the UX Design team and specialises in front-end web development. Since joining The Virtual Forge, Pete has worked on builds for Quadrant Design, Republik Agency and Anantara Residences Dubai. Outside of the office Pete enjoys live music anywhere, golf, cooking and attempting to play the guitar.

Christian is the resident Swede at The Virtual Forge, and is also the Head of DevOps. He has spent a little more than a decade dabbling with a range of web technologies, and slightly more recently clouds (not the fluffy kind). As a certified AWS tinkerer, he is responsible for provisioning and maintaining all systems and services operated by VF, particularly those running in AWS and Azure. Along with his trusty DevOps team, Christian wields his Allen key to leverage the legendary power of the cloud in support of the development teams. In his 'down' time, Christian has of late developed an unhealthy interest in Training For Warriors and obstacle races.

Nearly 20 years experience working with data gives Jamie a meticulous eye for detail. He’s worked in data development and reporting in Telecoms and Fashion industries and has been involved in multiple data migration and data warehousing projects, where he has honed his testing skills using several different softwares. Using his experience as both a developer and a user, Jamie’s testing gives a full account from both these perspectives. Jamie spends his spare time with his young family and enjoys woodland walks, running and multi sport activities (including open water swimming and on and off road cycling) and cooking (truth be told, it’s the eating he prefers).

Alex joined VF in November 2022 as a JavaScript Developer. He maintains quality builds in multiple front ends for VF clients. Enjoys reading/using latest tech, humanitarian sciences and all kinds of music.

Gaynor joined the VF team in November 2017. She has over 20 years experience as an Executive Assistant, covering a variety of different industries. Gaynor provides support to our Co-CEO. She is a keen scuba diver, when her twin daughters allow her to get away!

Andrew is a Data Engineer with over 14 years database experience, having begun his IT career working in secondary schools. The majority of his experience has been within the Financial Sector on Wealth Platforms, developing and supporting complex data systems and migrations. Andrew joined the Virtual Forge in May 2021 and is looking forward to expanding his knowledge and technical skills in other data and data engineering techniques. When Andrew isn't spending time with his young family and their many dogs, he likes to get out in the sun for a ride on his motorbike, however Sunday evenings are reserved for sitting and watching his beloved Chicago Bears.

Chris is a Product Manager for VF based in the UK. He is passionate about collaborating with customers, users, designers and developers to develop beautiful solutions that deliver a first class user experience. He has 18 years experience in delivering bespoke desktop, web and mobile solutions to both the public and private sector. Outside of work Chris enjoys playing and watching football, spending time with his family and escaping to the coast as often as possible.

Chris joined VF in February 2023 and he has been a web developer since when IE6 was the most popular web browser. Libraries come and go but the focus on user experience doesn't change. He enjoys building flashy and exciting interfaces. When not at the computer, he is chasing after his children or playing guitar if he ever gets time for it.

Pete has had a wide variety of experience in client facing, technical roles using a number of different systems over the course of his 10 year (and counting!) career. His focus is to always meet the needs of the client in an efficient and professional manner, while still maintaining great client relations throughout the journey. Outside of the 9-5, Pete enjoys running, exploring the UK and tinkering with things that weren't meant to be taken apart - 7ish times out of 10 those things get put back together again!

Amy has 10 years’ experience of working within the learning and development sector of the automotive industry. During this time she successfully lead the implementation of a global LMS, including managing a team of administration staff. Amy has made the move into managing multiple projects in software technology since joining the Virtual Forge in June 2018. Outside of work Amy loves to play netball, but most of all spend time with family and friends.

Natasha joined The Virtual Forge in February 2019 and has worked within the Software Development and Automotive Industry for the past 16 years. During this time her roles have included Customer Services across client accounts, Service Delivery, Team Manager and Product Owner. Her approach is listening, understanding, replicating and finding a solution! Outside of work you would find Natasha riding and competing her horse in a variety of disciplines which leaves little time for anything else!

Jason is a Data Scientist with several years experience tackling various business problems such as route optimization, shipping volume optimization, customer profiling, pricing optimization and ROI analysis. Jason is passionate about learning different ways to apply mathematical solutions to business problems, particularly in cloud environment and will be applying his skills and experience in this area at VF. When not messing with numbers, Jason spends time with his young family, playing video games and learning to play the piano.

Sayali has always been a great problem solver. She joined The Virtual Forge as a .NET Developer in the beginning of July 2021. Sayali has a good experience in Microsoft Azure with .Net technologies like C#.Net ,ASP.NET, MVC & Web API and also an analytical capability and ability to innovate. She is able to work well in both a team and individual environment. On her current role her core responsibilities involve analysing existing code, altering code, fixing bugs, brainstorming ideas, or integrating new systems. Something that she loves about programming is the opportunity to work with people from a wide range of disciplines. She is eager to meet other software engineers in the area, so feel free to connect! Apart from work she loves to travel to new places and explore things.

Sunny is from Northeast India (Assam), and is currently serving as Software Manager with more than 8 years experience, focused on various aspects of technology and innovation. In this role he leads the company’s B2B marketing efforts, overseeing a team and managing the successful delivery of projects in the Middle East region. He is currently working closely with Sitecore & Episerver, enterprise level experience management platforms including cloud solutions from AWS and Azure. He started his career as software developer but as much as he loves development, he also enjoys working with clients to understand the business objectives and shaping their digital presence. His most exciting job recently was the digital transformation of Dubai South. Sunny can always be found cooking, biking or travelling with friends and playing video games.

Zohaib is a JavaScript Developer who is based in Northampton, having joined The Virtual Forge in June 2022 and has over 10 years of development experience within front end and other technical roles in industry. He is a good learner and player, with the ability to play well both in a team and on his own. Outside of work he loves to spend time with family, meet and greet friends, play cricket or workout at gym.

Jennifer joins us as a Reporting Analyst in April 2023. She comes with close to 9 years of experience in Data Analytics and Business Intelligence, with expertise in Data Warehousing, Data Management, Optimization Techniques, Reporting, Data Visualization and developing end to end innovative business solutions. In the past she has worked with multiple clients/companies. Outside of work, she enjoys playing Table Tennis and she loves to sing.

Mike has a strong background in Ops and has now moved over into the world of DevOps, starting as a Junior DevOps Engineer at The Virtual Forge. He is passionate about anything technology-related and enjoys deep diving into any challenge thrown at him. When not learning about new technologies you will find Mike playing video games and binge-watching TV shows.

With over 20 years' helpdesk experience and 10 years' of cloud services, Michael has worked with customers ranging from small production houses up to global corporate institutions. Regardless of client size however, his approach to customers is the same across the board; listen to the client, help them meet their goals and delight them with an empathetic and friendly manner. Michael is happiest went digging into challenging issues and finding the best result for his customer. When not tackling the helpdesk, he enjoys karate, going to the gym or playing the guitar (badly).

Sudipta joined The Virtual Forge in May 2019. She is VF's Global Finance Manager. She has completed AAT level 3 and is currently pursuing AAT Level 4. She also does volunteer bookkeeping for a charity based in Wokingham. In this role, she will be involved in all financial matters of VF and will be reporting to our COO and co-CEO. Outside of work, you can find her doing gardening, going for walks and spending time with her two teenage boys.

Nicola is our Head of Global Client Relationships for VF based in the UK. She is an experienced IT professional with experience working in Banking, Commercial & Education sectors. She is passionate about Digital Transformation always looking for ways to improve business systems and efficiencies. Her career has seen her work as an IT Trade Floor support manager for an Investment Bank, Technical sales support to designing & implementing cloud services using Google & Azure platforms in Education. She sees the fun side in everything, and will always greet you with a smile. Skiing is her favourite holiday with the family. She loves to travel & will spend time looking for new destinations to experience, new cultures, tastes and adventures. She has 2 teenage boys & spends most weekends watching them either play football or referee.

Sarah is a highly seasoned DevOps Engineer with over 15 years’ experience in tech under her belt. She has specialised in building and maintaining cloud and physical infrastructure for commercial, telecoms, military and government clients. Prior to joining VF, Sarah spent several years in the media industry working on some of the world’s leading tech and gaming websites. With a passion for learning new things, Sarah is currently working on DevSecOps and automating vulnerability assessments. In her spare time she likes to hang out with her German Shepherd, enjoys cooking new cuisines, and her acute sense of humour appreciates a well-placed pun.

Nitan completed a Bachelor's in Information science and Engineering and has 5+ years of experience as SAP ABAP on HANA developer and as aFunctional & Automation tester having worked in multiple projects across various domains including Utility, Material Management, Health Care and Fintech, Nitan joined VF in May 2022 and he is currently working as a Automation Engineer. Outside of work, he enjoys travelling to new places, try new cuisine and learn new technologies.

Alex is a JavaScript Tech Lead who is currently based in Bristol, he joined The Virtual Forge in September 2020 and has over 10 years experience within front end development and other technical roles within the financial sector and motor industry. Alex’s greatest strengths are his resourcefulness and ability to break things! (then usually fix them afterwards). Outside of work you will find Alex spending time listening to live music with his friends, at the gym, or taking scenic photography.

With over 16 years of experience in project and portfolio management Natalie loves the challenges complex projects offer. She has worked in digital, operational, and publishing roles and gathered a range of experience across industries, but largely in the education sector. Having most recently worked in a digital agency, she has managed a range of web and app projects with an impressive client list. Natalie loves supporting and mentoring people – during her role at the University of Cambridge she was involved in a range of initiatives including setting up Communities of Practice (COPs) and running speed mentoring sessions. In her spare time Natalie enjoys horse riding, photography, and having her nose in textbooks while studying for a law degree.

Andrew is the Head of JavaScript Engineering and is based in Somerset, he joined VF in June 2022. Andrew's passion is front end development and for all things shiny and new in the world of JavaScript. Andrew has over 18 years of experience in application development in both the public and private sector. Outside of work Andrew likes to spend time with his family, visiting the gym or binge watching the latest offerings from Netflix.

Michael is a LMS Support Specialist based in Essex, having joined our team in August 2023.He studied Business Information Systems and at The Virtual Forge kickstarted his career working data intelligence.Michael is now a LMS Support Specialist he provide user support in the investigation, analysis, and resolution of technical problems and develops effective work-around solutions for various technological issues to ensure continuous online course delivery.Outside of work, he loves to watch sci-fi movies and enjoys playing football.

Krissy is a Senior Business Relationship Manager for The Virtual Forge based in the UK. Her role is to support the Client Relationship team by liaising with new and existing customers to uncover their data challenges.Outside of work, Krissy likes to participate in endurance walks, having completed the Ridgeway, the Jurassic coast, the South Downs Way, and some of the Camino de Santiago. She is very sociable so weekends are spent with friends and family, and when there's time to relax you'll find her on a yoga mat, engrossed in a good book, or planning her next holiday!

Over the last 14 years Matt has worked with global brands to develop their digital capabilities and more effectively leverage their data. He believes that businesses are at their best when actively managing their data as an organizational asset, and continuously driving a data-centric culture. Matt has a Business Administration degree from the University of Richmond, a professional background in IT Project Management, and a passion for data analysis and problem solving. As President of the North American arm of The Virtual Forge, Matt manages the daily operations of the business, sets strategic direction, and ensures that the VF team is equipped and empowered to deliver exceptional work for our clients.

Over the past ten years, Tim has worked on nearly every aspect of the project lifecycle, from initial contact through ongoing operational support. He’s worked in Customer Service, Project Management, and Account Management, finally settling in to a data-centric role focused on analytics and integrations. Given his background in philosophy and logic, Tim’s passion for the role should come as no surprise. When Tim’s not planning data integration strategies, designing dashboard prototypes, or troubleshooting stored procedures, he can be found running the roads of his adopted hometown, Doylestown, PA, preparing for the next distance race on the agenda.

Egle joined The Virtual Forge North America office as a Junior Project Manager in August 2021 to work in the automotive team. During her career, she has worked in advertising, design, 3D printing and automotive industries and she is a certified Scrum Master. In her spare time, Egle enjoys travelling, exploring different cultures and cuisines and participating in different events around Philadelphia.

Anthony Allen has been in the IT industry for over 12 years. He has a Masters in Experimental Psychology from Villanova and brings strong research capabilities to the team. Anthony has a passion for reporting and dashboards and he specializes in data warehousing, ETL, reporting, analysis and data visualization via Tableau. He has worked on a number of projects for the automotive, pharmaceutical and benefits industries. When Anthony is not at his desk, he's playing video games with his children, cleaning up after cats or practising Kung Fu.

Amit Dudhat has over 10 years of experience in the technology industry across various sectors. He has a Bachelor's of Science in Chemistry and a Master's of Science in Computer Science. His responsibilities focus on being the bridge between the client and the development team, translating requirements and creating an optimal solution. Outside of work, Amit is a foodie and enjoys gardening, sports, and gaming.

Matt has over 5 years of experience in the field of quality assurance and has a certification in ASTQB (American Software Testing). He also has over 2 years of experience as a data analyst working with a primary focus of SSRS (SQL Server Reporting Services). Throughout his career he has gained over 10 years of experience working with SQL in SQL Server Management Studio. Currently Matt works as a Data Analyst at The Virtual Forge, working in data quality and reporting. Outside of work he is an avid runner and triathlete. He enjoys running all distances including marathons and 50K races and competing in triathlons of all distances up to and including 70.3 Ironman distance.

Danielle’s been with the company since 2007. She enjoys working in a wider range of related areas including data analysis, creative problem-solving, requirements gathering, spec’ing, and any kind of writing/communication tasks that go along with these. Equally at home leading client summits and directing team strategy or doing independent research, Danielle is tenacious and thorough. She graduated summa cum laude with dual majors in Philosophy and English. A long-distance runner with delusions of grandeur, Danielle is celebrating the completion of this blurb and might continue to talk about herself in the third person for a while.

Tom has a multidisciplinary skill set and serves as operations manager of the Doylestown, PA US facility. He has over 20 years’ experience with telecom, compute, and network systems design, integration, and systems administration in addition to infrastructure, data center, and facilities management. Amateur radio, electronics, O-gauge model railroading, and automotive repair are some of the hobbies he shares with his children.

Vlad was born in the city of Odessa on the coast of Black Sea. He graduated from school in thermal physics and quickly migrated into the field of data processing and presentation. Vlad moved to US and has spent the last 25 years designing and implementing the data driven applications in all parts, from data structure to user interface, with a focus on data meaning and problem solving. His recent interests are focused on data analysis and meaningful presentation. In his free time he enjoys the study of psychology and military history.

Holly has over twenty years of experience in handling customers. She is a leader who encourages team participation, encourages critical thinking skills and has a broad knowledge of subject matter. Holly has strong communication skills, is organized and multi-tasks and is skilled in conflict resolution. Holly is a dependable and enthusiastic leader who guides employees.

Keith has a very diverse work background, having held a variety of roles in telecommunications, retail operations, and project management. For the last 7 years he has been a QA Analyst involved in all stages of the software development lifecycle; including test documentation, data analysis and front/backend testing. Outside of work he enjoys mountain biking, motorcycling, camping, tennis, and music.

Nataliya was born in Ukraine and moved to the US in 2005. She has 8 years experience as a Data Analyst/BI Developer and holds a BS in Computer Science. Nataliya works with database design, ETL packages development in SSIS, creating reports in SSRS, performing data analysis and data cleansing. She participates in most stages of the project life cycle, including analysis, design, coding, testing and support. Outside of work Nataliya is interested in learning about the power of the human body and self healing. She is passionate about music, dancing, and gardening.

Jen, or as her close friends & coworkers like to call her “JP” has over 20 years’ experience in primarily healthcare, with a background in insurance, accounting and marketing. She is a Project Support Specialist currently supporting a life sciences client within the US. Outside of work, she enjoys being a mom to her son and 2 cats, reading, movies, and traveling to new places!

Sam’s job is to ensure that all work is processed correctly and completed in a timely matter. We receive, ship, and store diabetic equipment and literature relating to diabetes for Abbott. We are also do monthly inventory to ensure our accuracy. We are a temperature controlled and camera monitored facility. His hobbies are gaming, sports, and listening to the next crazy health idea his wife has and he’s currently enjoying a vegan lifestyle to improve health and reduce carbon footprint. He has been married for 3 years and has two grown daughters and he’s also just become a proud grandfather, and yes he knows you’re thinking he looks too young.

Elizabeth leads the Enterprise Architecture and Analysis team and has a strong background in data oriented solutions, software engineering, computer science research, education, and software development. Her responsibilities focus on architecting and implementing appropriate solutions for our clients’ data needs and problems, from collection and quality through to secure data practices, effective analytics, and data science. She holds a PhD in Computer Science, has over a decade of technical experience, and specializes in architecting and implementing bespoke data solutions including databases and data warehouses, ETL and ELT processes, data integration, data quality, analytics and reporting, and data science. She also has a background in software architecture and full stack web development.

Marc joined VF in September 2021 and is based in Philadelphia, PA with his wife and their two amazing kids. Marc managed IT projects in a number of industries including: financial services; oil and gas logistics, subsea construction, and logistics; and building materials manufacture and sales. His background is in software and database development. Marc's free time revolves around soccer, either pitch-side at his kids' practices and games or in the stands cheering on his favourite side. He also enjoys cooking and travelling. He has “visited” many places these last nearly two years by bringing the ingredients and flavors of their cuisines into his kitchen.

Katia joins The Virtual Forge as an Account Manager based in the greater Philadelphia area. Throughout her career, she has wowed many clients with her dedication to understanding their needs and providing strategic solutions. Having a background in not only client experience, she puts her project management background and CAPM certification to use by focusing on solving challenges creatively as well as efficiently. Her curiosity keeps her learning and innovating, at work and in her personal life. Outside of work Katia enjoys exploring new places, eating delicious food, spending time laughing with loved ones, and curling up with a good book. She's currently working on visiting all fifty states - twenty-eight down.

After nearly a decade in the project management field, Jenn has significant experience in all aspects of project and staff management; from preliminary discovery through to ongoing operational support. Jenn’s skill set includes project & account management, warehousing & logistics, as well as customer support. Her current role overseeing a blend of IT as well as warehousing and logistics projects, feeds Jenn’s desire for a full schedule of diverse work. Jenn has a bachelor’s degree in Psychology from Penn State, which may or may not be an asset in her line of work. During her down time, Jenn enjoys spending time with family and friends, being outdoors, and fancies herself an amateur photographer.

For eleven years, Donna has been the face of accounting and human resources in the Doylestown office. Her responsibilities range from bookkeeping, invoicing, payroll, and benefits administration, to vendor contracts, recruiting, and office management. Reliable, meticulous, and practical, Donna is everyone’s go-to person in a wide variety of situations, and she thrives on the challenges and problem-solving opportunities that keep things interesting. She brings energy and attention to detail to everything she does, including keeping up with her two sons and her dogs.

Melanie has over twenty years customer service experience with her main project focus in pharmaceutical compliance management. She currently offers project support for a life sciences client in the US and helps support multiple programs and operations for the company. Her background prior to The Virtual Forge was in the medical field where she majored in healthcare and earned both of her degrees. Outside of work, she is a proud and busy mother of two, whose favorite interests include history, movies and steak and seafood dining.