UX & UI Design Services

Website Redesign And Rebuild To Increase Brand Visibility

The Virtual Forge redesigned and rebuilt Lineup Polo's website to increase their brand visibility.

The Challenge

The Virtual Forge was asked to help support Line Up Polo with a couple of areas, technical documentation 'support around security,' and to redesign and rebuild their website.

Discussions started in October 2023, when Line Up Polo reached out to The Virtual Forge with an urgent need to increase their brand visibility and professionalism.

The Solution

The goal was to conduct a full User Experience (UX) review of the existing website and propose updates and improvements to improve the reach for the four target demographics. The Virtual Forge performed a full site redesign and a new website build in addition to refreshing their existing brand, bringing in new elements to elevate the brand visibility and professionalism.

The design was brought to life in an XD Prototype for review prior to a full build out on the Webflow platform.

The Goals

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The Outcome

A refreshed, fully responsive website was launched in April 2024. Line Up Polo is very happy with the look and feel of their new look and site, right down to the mobile devices.

The Virtual Forge and Line Up Polo are well positioned to usher in a new era of technological advancement and user centric design in the realm of Polo, setting the stage for a new era of the sport.

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The Benefits

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