From strategy and readiness to building, securing and automating, our team helps you move from idea to real results, safely and quickly.
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From architecture and design to build and support, our engineers create platforms that are easy to use and made to last.
Explore the AI-powered products we've built and support, ready to use out of the box or tailored to your organisation. We're also certified experts in leading vendor platforms, including AWS, Microsoft Fabric, Power BI and Snowflake, so we can implement, integrate and get more value from the technology you already use.
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AI coaching platformPractice Partner helps leaders, sales and customer-facing teams build confidence through realistic AI rehearsal, instant coaching and measurable feedback.Learn more about The Virtual Forge, our history, the team knowledge and thoughts. Or just join us and become part of Team Purple!
AI knowledge platformAsk your trusted content anything. Get instant, cited answers from your documents, videos, audio and eLearning, in multiple languages.
AI coaching platformPractice Partner helps leaders, sales and customer-facing teams build confidence through realistic AI rehearsal, instant coaching and measurable feedback.Technology expertiseHave a project in mind or a problem to untangle? Talk to our experts in AI, data and software development.
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Until people can actually experience the idea, important questions remain unanswered. Pick the situation closest to yours.
The Virtual Forge has long used UX, prototyping and engineering to help organisations understand complex software before committing to the finished solution.

The Virtual Forge was approached by Magnaflux to make recommendations around their Power BI reporting on global financial data. As the global leader in non-destructive testing, Magnaflux have been a part of the world’s progress helping develop safer parts for cars, jet liners and infrastructures.
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The Virtual Forge was selected by Ford of Europe to deliver a new Learning Management System (LMS) that improved the training experience for its workforce and was more effective and transparent for the business.
We do not begin by asking how many screens you want or which AI tools we should use. We start with the decision you are trying to make.
There has always been value in prototyping before a major build. The challenge was the effort.
AI has changed that: ideas that once took weeks can now be made tangible in days.
What is the opportunity, who is it for, and what business outcome are you trying to create? Which assumptions would have to be true for the idea to succeed, and what evidence would give the organisation enough confidence to invest? We focus the prototype around those questions.
We examine the users, context, workflows and journeys that matter most. That gives the prototype enough UX thinking and structure to test the real proposition rather than simply demonstrate attractive screens.
Our UX/UI designers and front-end engineers use AI-assisted workflows to turn the concept into a branded, interactive software experience. The objective is enough realism and functionality to make the important questions testable, without adding production complexity that does not help answer them.
Put the prototype in front of the people who matter: customers, employees, operational teams, executives, investors. See what makes sense and what does not. Gather feedback and challenge the assumptions behind the idea.
Turn what has been learned into a clearer decision. If the opportunity is strong, you can move forward with greater confidence. If it is not, you have learned that before making the much larger investment.
Not a demo. Not a deck. A decision you can take to whoever is funding the next stage.
The evidence supports the opportunity. Invest with greater confidence.
The opportunity has merit, but something needs to change before you commit further.
The evidence does not justify the investment.
Finding out that an idea should not be built can be every bit as valuable as proving that it should.
A successful prototype should give you much more than something impressive to demonstrate. Depending on the engagement, you can leave with:
A better understanding of how people respond to the proposition, journeys and functionality.
A better understanding of important constraints, dependencies and feasibility questions.
A shared experience gives people something concrete to discuss, challenge and support.
Something customers, employees and stakeholders can experience rather than imagine.
Greater confidence in how the product could work, where friction exists and what should change.
More evidence about where the potential value exists and what further investment would need to achieve.
Greater clarity about what belongs in the next stage, what should change and which risks need addressing.
The objective is not validation for validation's sake. It is a better basis for deciding what happens next.

Understand the user, the problem, the context and the journeys that need to work.
We're on the G-Cloud and Crown Commercial frameworks, so public sector buying is straightforward.
ISO 27001 and SOC certified. Your idea and your data are handled properly.
Use AI intelligently throughout the process to explore, create, build and iterate much faster.
You do not need to arrive with a finished specification. Tell us about the opportunity, problem, workflow or product you are considering.
The Virtual Forge's work has lowered our system downtime and fastened the turnover of tickets on the help desk. The team has executed updates correctly and maintains communication via emails and messages. The Virtual Forge's Co-CEO participation in the project has been crucial.

The Virtual Forge successfully delivered a working prototype of the dashboard, meeting our expectations. The team responded quickly to requests and modifications, and they were hands-on, knowledgeable, and receptive throughout the project.
Their collaborative approach fostered a sense of partnership and trust, where our voices were heard and our vision was respected.
Working with The Virtual Forge was a pleasure. The relationships that we build, quite quickly, led to a really lovely experience. The whole team was highly efficient, creative and tactical.
Working with The Virtual Forge made everyone enjoy being part of the project. It never felt like two separate teams, but just one big team. Everything felt natural, easy, even when there were challenges.
A way of rapidly turning a software idea, opportunity or business problem into an interactive experience that can be seen, used and evaluated before committing to full production development.
AI accelerates parts of the design and engineering process. Experienced people still determine what needs to be designed, built and tested.
Sometimes a clickable design prototype is all that is needed. In other situations, the questions you need to answer require greater fidelity, richer interactions, realistic workflows, representative data or selected working functionality.
We build to the level required to test the important assumptions rather than prescribing the same type of prototype every time.
Not normally, and that is not its purpose. A prototype is designed to generate evidence quickly without paying for all the architecture, security, scalability, integrations, testing and operational requirements that production software may require.
If the concept progresses, we help determine what should carry forward and what needs to be engineered properly for production.
That depends on what needs proving. AI allows experienced teams to create and iterate sophisticated prototypes significantly faster than traditional approaches, and some focused concepts can be brought to life in days.
We define the appropriate scope around the decision you need to make rather than promising an arbitrary timeframe before understanding the problem.
No. You may have a well-developed product concept, or simply a business problem, opportunity or hypothesis that you want to explore. Part of the work is establishing what needs proving and what the prototype needs to contain to do that.
Yes, and that is often where much of the value comes from. Putting something tangible in front of the people expected to use it can expose misunderstandings, friction and opportunities that are difficult to uncover through discussion alone.
Where technical uncertainty is important to the investment decision, we can shape the prototype or proof of concept to explore relevant technical assumptions as well as the user experience. The important point is to identify those questions before deciding what needs to be built.
Then it has done something valuable. It is normally better to discover a weak proposition, flawed workflow or significant constraint before committing to the full cost of production.
The outcome may be to change the proposition, solve a specific problem, test another approach or decide not to invest further.
If you're dealing with any of these issues, we should talk. We can usually tell pretty quickly whether we can help and what approach would make sense for your situation.

