Upcoming event
Past Event
28
Jan 2026

AI For Purpose: Building Technology That Actually Matters

Office Locations Pin
Lexus Bristol
|
6:15 pm
-
9:00 pm
Build value-focused AI with a practical 4-step, human-centric framework and examples in accessibility, science, conservation.

The Event

Office Locations Pin
Lexus Bristol

Join us at Lexus Bristol for an essential conversation with our AI Thought Leader and co-CEO, Matt Wicks, about moving beyond the AI hype cycle to create technology that delivers real-world impact. In "AI For Purpose: Building Technology That Actually Matters," we'll explore a practical, human-centric framework for implementing AI solutions that solve genuine problems and empower people rather than simply implementing technology for its own sake.

This session cuts through the noise to demystify AI tools and provides a clear, actionable four-step framework for building AI applications that create positive value. Through real-world case studies spanning accessibility, scientific discovery, and environmental conservation, you'll see how organisations are already applying these principles to generate meaningful impact.

Whether you run your own business, work in a small company or a large organisation, or are simply curious about AI, you’ll leave with concrete strategies to evaluate and guide AI initiatives toward creating genuine value for the people and communities they serve.

AGENDA

6:15PM • Doors Open

Guests arrive and check in, giving everyone a chance to settle in and get ready for the event.

6:15PM - 7:00PM • Networking Social

An informal session to meet fellow attendees, share ideas, and enjoy some bites and refreshments.

7:00PM - 8:15PM • Speaker Session: AI For Purpose

Join Matt Wicks, AI expert and co-CEO, to cut through the AI hype and explore how technology can make a real difference. He’ll share a simple, four step framework for building AI that solves genuine problems and helps people. Using real world examples, from accessibility to environmental conservation, you’ll learn how to spot meaningful AI projects and ensure they create real value.

8:15PM - 9:15PM • Eat & Connect

Enjoy refreshments and food provided by The Virtual Forge. An opportunity to exchange contacts, continue conversations, and reflect on key takeaways.

Topics Covered

  • The "AI for Hype" vs. "AI for Purpose" Problem
  • The AI Toolbox: Workhorse vs. Creative Partner
  • The Purpose-Driven AI Framework: 4 Steps to Adding Value
  • Case Studies in Adding Value
  • Your Role as the "Value Bridge"

Event Agenda

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A The Virtual Forge Divider

Event Speakers

Matt Wicks

Co-CEO
,
The Virtual Forge

Matt believes every great product starts with a story, and that story is written in data. For over 30 years, he’s been driven by a simple question: what do we need to know to build something truly impactful? The answer lies in uncovering insight, asking the right questions, and creating the pipelines that turn raw data into meaningful direction. Long before it became a buzzword, Matt was working with AI. Spending over 15 years applying machine learning and intelligent systems to real-world problems. For him, AI isn’t hype; it’s a powerful extension of good data thinking, used to uncover patterns, accelerate decisions, and unlock new possibilities.

That curiosity has taken him across an extraordinary range of environments, from global organisations such as the BBC, NHS, Jaguar Land Rover, and Adobe to fast-moving, ambitious product teams. Despite their differences, they all share the same challenge: making smarter decisions, faster, with data at the core. Matt thrives in that space where complexity meets clarity. Whether it’s architecting data systems, embedding AI into products, unlocking insights, or helping teams move at speed without losing direction, he brings a rare blend of experience, curiosity, and practical thinking. Because for Matt, it’s never just about the data. It’s about what it makes possible.

VF Microphone Image

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AI For Purpose: Building Technology That Actually Matters
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